The search engine provider Google has a new feature for its AdWords advertising network presented. This allows the visitors to the paid site or free website achieved even though they now have moved on through the Web itself.

Google said the so-called retargeting with an example. a user interested in an online travel agency for a trip to the Caribbean, but can not make up one book, one can still advertise for the tenders in the Caribbean, if the customer is already on a different site.

The only requirement is that this other site is also available in the Google Network. Google describes the retargeting as a simple and effective way to make contact with users who were interested in the past for its own offerings.

Who is this form of advertising is not accepted, they can simply turn off completely. On a special websiteon the Google lists, among other things, the personal interests, which were determined automatically and display of advertising influence, you will find a button “opt out”. In order to disable the interest-advertising, while the retargeting.