Alberto Bozzo, corporate vice president and general manager of AMD EMEA, said that before the recent signs of economic recovery are emerging five ways to continue to prosper in 2010.
AMD acknowledges that 2009 has been a difficult year for everyone in the distribution channel in the IT industry, but is optimistic and sees some signs of recovery since the new year.
This is recognized by its corporate vice president and general manager EMEA, Alberto Bozzo, who notes that this is the time to reflect on some emerging trends that companies should follow if they are to thrive in the new year. Bozzo said these five trends:
1. “Consumerization” of IT
The line between business and home computing is becoming increasingly blurred. We hope that in 2010 consumers increasingly demand the same level of expertise in the PCs that they already enjoy on their computers work. Consequently, the marketing message will change the IT industry to communicate the technology and the advantages this gives users more understandable. The message will focus on what technology can do, not how it works or what CPU or GPU uses, for customers buying decisions are best for their daily needs.
2. The new operating systems will offer new opportunities
The launch of Microsoft Windows 7 in October 2009 was widely acclaimed for offering faster, more intuitive and useful. Once past the sales phase, users begin to enjoy fully the potential of this new operating system expected to emerge and new sales opportunities as partners begin to take advantage of all its new features and cross-selling opportunities and associated with new and existing customers.
3. It is not survive, but to reach the summit
Tackling the problems has been the strategy adopted in 2009. Identify new opportunities and competitive capabilities will show the strategy for 2010. One of the best ways that companies can weather the storm and thrive during a difficult period is to continuously innovate, both in terms of products and sales. Now the commercial effort will focus on implementing multiple offers and solutions to help customers achieve a good overall performance and value of its investments and expenses.
4. The IT ecosystem will be key to economic growth
In 2009, many companies have had to redirect their time and money to support external resources, but in 2010 will require all the IT community makes a concerted effort to regain sales. Manufacturers will have to make substantial investments in its channel partners by providing support for their products sold in the most efficient. The partners will benefit from customized training and tools to help them know well differentiated products and solutions from competitors.
5. The concept of “Green” returns to corporate agendas
It is expected that financial difficulties are overcome in 2010, is likely to return to the fore the prospect of sustainable growth and energy efficiency as purchase criteria. All those who are ready and able to clearly communicate the benefits of these initiatives will be perfectly positioned to improve their sales figures and increase their competitive advantage.